CI Introduction

The Symbol Mark of L&K visually portrays the Mission of L&K, that the difference of fun creates social profits.
It is also displayed in red tone, similar to the color of the Sun, symbolizing Passion.

Made of straight lines and curves, Logo Mark symbolizes the balance of emotions and logic. It displays the will to achieve
company goal through balancing creative flow of consciousness and logical thinking process.
It also contains the ideology of L&K in business departments, portraying always vigilant mind and body.